FABLETICS
SOCIAL ADVERTISING
While working with Fabletics, the primary goal was to guide customers into a funnel that began with the “Style Quiz” and ultimately led to becoming a VIP Member. These paid ads ran across all major social media platforms in multiple dimensions. Creative direction was driven by factors such as the monthly product launch, special offers, seasonal sales, and opportunities to boost specific styles.
Site Asset design
At Fabletics, I designed website assets that drove engagement by integrating monthly product launches, high-profile collaborations, and seasonal promotions into a cohesive brand experience. From bold homepage banners to targeted promotional graphics, each design was crafted to capture attention, reinforce brand identity, and maximize the impact of every campaign.
Landing Pages
Designed and refined monthly landing pages, introducing fresh creative concepts while building on proven high-performing designs to deliver a captivating, cohesive, and on-brand digital experience.
